Ethical Fashion is no longer a niche, but rather a common everyday practice that we should all be supporting and promoting. It is the lack of awareness that is really holding ethical fashion back, and this is what I have endeavored to do over the past few weeks. Ethical fashion doesn’t have to break the budget, it doesn’t have to be a second-hand item that was bought at the local markets, and most importantly it doesn’t have to lose its style and trendiness appeal. Ethical fashion is far more readily available than what you may have originally thought.
Fashion is a form of self-identity, we are our own blank canvas, and the clothes that we wear are a creation of our minds, an artwork on display for the rest of the world. Fashion is the story of not only ourselves but we are also providing support to the story of the individual who produced that clothing, and the processes involved in the production of the clothes that we wear. We as humans need to step away from the disconnected process that we undergo as shoppers in the fashion market, we need to stop and think and ultimately be more mindful as to where we are purchasing our clothes and the conditions in which those clothes are made.
The only way we can make a difference is to start asking those challenging questions, to start demanding that more information as to the history of the product, to educate ourselves and in turn others. So next time you walk into that department store, or trendy little boutique start asking questions, start raising awareness and educate yourself on the items of clothing that you wear.
Eco Threads was founded on the idea that our individual footprint on the earth is inclusive of more than just food waste, plastic packaging, our environmental footprint in regards to our consumption of energy, water, and electricity that occurs outside a carbon neutral realm. Our individual footprint also includes the clothing we wear and the way in which throw away, re-use and the clothes we purchase, to begin with. Eco Threads aims to promote ethical, environmentally friendly, sustainable and socio-economical clothing and educate people on brands that are aware of their ethical and social responsibilities. The Melbourne Spring Fashion Week started some
Eco Threads is all about promoting ethical runway fashion. Typically the fashion industry has been masked as the perfect world, showing attractive men and women in the latest trends, cuts and colours as curated by fashion designers. What is missing in this industry is the underlying and background noise where the clothes are actually made, from the sourcing of the threads to the final product being produced. We as consumers aren’t exposed to the harsh reality behind the making of our clothes, something which needs to change in order for everyone to live in a more socially and ethical world.
Runway fashion comes at a price, often a price that is far too high for the average person to bear. Here, I am not speaking about the financial cost associated with an item of clothing, but rather the individual cost associated to the dressmaker, who more often than not is being paid a below average wage, working in sweatshop conditions. What Eco Threads aims to do is shed light onto good quality clothing brands who are aware of their social and ethical responsibilities thus sourcing their materials and products in a socially responsible and ethical way. Whilst the cost of these items may be of far greater cost up front the long-standing impact of choosing an ethical product provides a much greater benefit to all.
Ethical fashion doesn’t have to be just those one-off bargain items that you find at the local op shop, nor does it have to be an expensive process. Ethical fashion is about looking at your wardrobe and seeing quality over quantity, it’s about supporting your local community and knowing that no individual suffered in the creation of your clothes. We all have a part to play in promoting a socially, environmentally and sustainable planet, the small choices we make have a long-lasting effect and we must choose wisely.
Eco Threads is a platform that highlights and celebrates ethical runway fashion, ethical fashion is more than just purchasing second-hand items, it is about knowing the story behind your product.
“Ethical designers make clothes that are just as elaborate, beautiful and artful as others” Isabel Lucas MSFW Ambassador.
Fashion is something that we are all involved in wether or not we chose to be. All of our choices indirectly have an impact upon the environment that we are apart of. For many, the clothes that you to choose to wear has involved a very basic thought process. You needed a white t-shirt, so you went out and bought a white t-shirt. What we aren’t thinking about when shopping is the source of where the white t-shirt actually comes from, who has been the one responsible for creating, designing and using the pattern in order to produce the white t-shirt that you see in your closet. Well it’s time for that to change. This years Melbourne Spring Fashion Week (MSFW) shed light onto “Ethical Fashion” and what it means for a brand or clothing company to be ethical.
For an event that can at times appear to be shallow, in a world where one doesn’t usually associate things such as sustainable living, environmentally friendly choices and protecting our environment, this years MSFW has stood apart from the rest, showing a different view of what fashion is, where it is sourced, and how it is produced. Ethical fashion has always been on the scene, but only has it recently become a blip on anybody’s radar. We need to start producing and sourcing our material in an environmentally sustainable and sound way, ensuring that we are aware of our footprint on the planet.
MSFW are not only highlighting and praising designers such as Carla Zampatti, Manning Cartell, White Suede, Bianca Spender and more for their work in ethical fashion causing them to be key focal attractions at this years event due to the nature of their business in encompassing the spirit and theme of the week, ethical and sustainable fashion they are also educating the wider audience on what it means to be ethically sustainable in fashion. There are numerous designers and ways for our fashion to be ethical, however more often than not it comes with a rather expensive price-tag. The real question is, how much are you willing to pay to know that your clothing has been made in a more ethical, sustainable and environmentally conscious way?
We as the shoppers and consumers of fashion, are now faced with more information and facts than ever before relating to the standards of conditions of the clothes that we are purchasing, so we need to start thinking about that white t-shirt, the journey form beginning to end, and where we want to put our money. We need to be a conscience consumer as we are the ones who are ultimately going to be responsible for this world.