Want to watch a documentary film that will change your perception forever? This story is global in context, it affects everyone, it exemplifies how connected we are, it is about simplicity, it is about fashion.
Andrew Morgan’s 2015 film The True Cost was the game changer for me. Watching this film on a Thursday evening, after a friends recommendation changed my shopping habits for life. I can honestly say I was an ignorant consumer prior to seeing the stark reality behind the production of clothes that I wore. I was an active participator in fast-fashion. I would purchase any item for the “bargain price” despite knowing that I would probably never actually wear the item more than once, if at all.
This film highlights the journey of the ethical costs not only in regards to the environment but also the human costs associated with out clothing. We are all actively participating in a fast-fashion culture where we are concerned with low-cost items with little to no regards or concern for the external factors that are suffering at our expense.
We are participating in a culture where we are only benefitting the big brands, the large producers and are forgetting about the little guy. The price for items has lowered, however, the cost of the product being made and produced has increased. We are living in a time period where we practically expect 52 seasons a year, with new products coming in every week, where previously we were receiving 2 seasons a year.
This new model that we have all become accustomed to- the 52 seasons a year model meant that corners had to be cut, or prices would have to be increased. Corners cut was an extremely common condition that resulted in one horrific accident in the early morning hours on the 24th April, the Rana Plaza. The eight-story building completely collapsed, killing more than 1000 people, being the worst garment industry related disaster.
How can we as consumers be happy purchasing these low-cost items, when the consequences of our actions can cause such horrific and terrible outcomes. This film has caused me to start thinking about the journey behind the production of my clothing and those people who have been involved in the production process. The True Cost is a truly remarkable documentary film that opened my eyes into what really goes on in the fashion industry.