Newtown’s King Street is the heart and soul of celebrating all individual’s, whose style and ethos are completely unique to themselves. Walking along King Street, you’ll find yourself immersed between an abundance of funky beats, bright and bold colours, street art, markets and whole in the wall cafes. What you find most with Newtown is its ability to transform you into another world, a story of magic and uncertainties, where one minute you’ll be sipping on your organically roasted coffee bean takeaway coffee in your keep-cup, followed by stumbling upon a gig at Newtown Social Club.
Wondering along King Street, I’ve spotted the most gorgeous ‘Gorman’esque fabric, that would make a truly beautiful shift dress. Walking into the store I am approached by a warm and friendly personality. Once speaking with the shop assistant for a while, she informs me that “out back” is where the true magic happens. The women who are employed in this company, The Social Outfit have all come from refugee or migrant communities.
The Social Outfit has been created mirroring the success of the Melbourne-based social enterprise, The Social Studio. The point of difference that I would like to highlight here, is that the non-profit organisation not only employees those from migrant and refugee communities, but it also helps educate them in providing a safe, welcoming and supporting environment. The CEO, Jackie Ruddock has highlighted that teaching the employees about their working rights and contracts are also a key part of the organisation.
With half of the material sourced being from industry waste, The Social Outfit is environmentally sustainable also. The Social Outfit believes that creativity combined with fashion can produce empowerment, especially through the traditional art forms that each of their employees brings with them. Focusing on all aspects of the business from marketing, advertising, promotion, designing, producing and the sale of the product, this company is doing an incredible job in supporting, and encouraging ethical fashion.